Top 5 Wellness Apps on Unified Platform in Brazil, Q3 2022

During the third quarter of 2022, wellness apps in Brazil on a unified platform (iOS and Android) showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top five wellness apps.

Meditopia: AI, Meditation exhibited notable activity in both downloads and revenue. Weekly downloads peaked at around 26.8K in early August but saw a decline towards the end of the quarter, dropping to approximately 9.6K. Revenue remained relatively stable, with minor fluctuations, peaking at around $19.6K in late August. Active users saw a slight increase mid-quarter, reaching up to 226.5K in mid-July but ended the quarter at approximately 204.4K.

Calm saw a steady performance throughout the quarter. Weekly downloads ranged from 6.2K to 10.8K, peaking in mid-August. Revenue showed consistent patterns, with the highest weekly revenue of around $11.9K in early September. Active users remained stable, averaging around 135K with slight variations.

Headspace: Sleep & Meditation experienced modest activity. Weekly downloads varied between 1.1K and 2.8K, with a notable peak in early September. Revenue remained consistent, peaking at approximately $10.8K in early August. The number of active users was stable, averaging around 13.3K throughout the quarter.

Sleep Cycle - Tracker & Sounds demonstrated strong revenue growth, with weekly revenue peaking at around $7.1K in mid-September. Downloads showed significant fluctuations, with a peak of about 9.5K in mid-July. Active users increased towards the end of the quarter, reaching up to approximately 91.1K in mid-September.

Lojong: Meditation & Relax maintained a steady performance in downloads and active users. Weekly downloads peaked at around 4K in early August but saw a decline towards the end of September. Revenue showed minor fluctuations, peaking at around $5.8K in early August. Active users remained relatively consistent, averaging around 44K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower.